Testimonials
What our clients say.
Leaders in technology, banking, investment and professional services on working with The Proposition. Some of these were given when the business traded as Tollejo.
My sales and client relationship teams were underperforming. Dan and the team helped us with this. Dan held the mirror up to us, with simple techniques and the client first. Has it worked? You bet. Win rates are up. Well-prepared teams are happier and more confident, and certainly more buyable for our clients.
Members of the team have been instrumental in helping us figure out how we position ourselves in the innovation space. Unlike the usual consultancy, their strategies have maintained a fine balance between being creative, business focused and with measurable, data-driven impacts. They have also carried this impressive performance over into their work with our portfolio companies, helping them focus on their market proposition and ultimately driving growth.
They nail it each time. They've helped us build service offerings, sales enablement and marketing strategies that work, and they understand the challenge of landing messaging in large, matrixed organisations. We love working with them.
They were able to take a complex product, turn it into a simple story with a great commercial plan, and implement it.
They framed our narrative around what we'd be famous for and showed us how we should focus sales efforts, marketing budgets, partnerships and our client offerings. It's been critical and has forced us to be direct with customers about what we do.
They really did smash it. We had struggled for years to describe what we do. Dan's team got to know us really well and created a whole new concept for describing and selling what we do. It was fantastic.
Differentiation in banking is hard and they really helped us crack that. Once we had our story, we drove some amazing results.
In a thorough and engaging process, Dan helped us develop a clear architecture for brand and messaging we could implement across every channel.
The response we have had from customers and the market since launching our enhanced messaging has been phenomenal.
The Mirror showed us exactly where we were in the market, where we needed to be, and how we could get there.
IDNet
They are like rocket fuel for sales. Win rates go up. They approach growth from the customer perspective, lining up sales and marketing to ensure the brand position is a promise that is met.
Speechmatics
We now have a global marketing team and a set of processes that are producing awesome results. We can now get hyper-targeted and see almost immediate bang for buck on our activity. The combination of creative thinking and data precision has taken us forward leaps and bounds.
Want results like these?
Tell us where growth is stalling and Dan will come back to you within a working day.